College of Business News

Mike Gold, an international advertising executive and marketing instructor at Montana State University’s College of Business, will present “Social Media for the Family Business” in 10 cities across the state this summer as part of the college’s State Farm Family Business Program On the Road.

There are only six free seminar opportunities left for the summer:

Wednesday, May 30:
Miles City, 2-5 p.m., Miles City College

Thursday, May 31:
Billings, 2-5 p.m., MSU-Billings

Wednesday, June 6:
Kalispell, 9 a.m.-noon, Flathead Valley Community College

Wednesday, June 6:
Missoula, 6-8 p.m., Axmen

Thursday, June 7:
Butte, 2-5 p.m., Montana Tech

The date, time and location of Gold’s Bozeman seminar will be determined at a later date.

The seminars will focus on how family businesses can use social media as an effective marketing tool. Gold will discuss different social media tools, examples of how to use the tools well and how to incorporate them into a business.

The Family Business Program was established in 1994 by MSU’s College of Business as an outreach program. It offers education and information to Montana businesses that are owned and managed by families.

The program also provides recognition to pioneering and successful family businesses through the Montana Family Business of the Year awards program. The annual seminar and awards luncheon has reached more than 80 businesses and provided education and information to thousands of participants.

The On the Road Family Business Program was introduced in 2006, after State Farm Insurance Company made a gift to the MSU College of Business in honor of Bozeman resident Robert Jaedicke, who has served on the company’s board of directors. Stockman Bank and the Montana Chamber of Commerce also support the program.

For more information, call 994-6796, email familybusiness@montana.edu or visit http://www.montana.edu/wwwdb/FamilyBusiness/FamilyBusiness.html.

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Montana State University’s College of Business (CoB) is seeking local and regional businesses and non-profit organizations that would be willing to offer students practical business experience during the upcoming fall semester in return for research, issue analysis or operational advice.

Participating students will be enrolled in “Business Management 475—Management Experience” or “Business Management 463—Entrepreneurial Experience.” Both courses are senior-level courses taught by Gary Bishop, an adjunct professor of management.

During the four-month courses, students will help manage special consulting projects requested by area businesses and non-profit organizations. Past projects have included developing business, marketing and financial plans, identifying ways to improve businesses, suggesting solutions to problems, re-branding businesses, market and competition analysis, Web site and social networking development, sales analysis, feasibility studies and helping with human resources and customer service issues.

The CoB is taking applications from companies that may want to participate in either of these courses during the fall 2012 semester, which runs from Aug. 27-Dec. 7. All types of businesses and organizations are encouraged to apply. The deadline for applications is August 1. For more information, contact Bishop at 994-7017 or gbishop@montana.edu.

News

Mike Gold, an international advertising executive and marketing instructor at Montana State University’s College of Business, will present “Social Media for the Family Business” in 10 cities across the state this summer as part of the college’s State Farm Family Business Program On the Road.

The seminars, which are free and open to the public, will be held at the following dates and locations:

Monday, May 21:
Lewistown, 1-3 p.m., Central Montana Education Center

Tuesday, May 22:
Glasgow, 2-4 p.m. Cottonwood Inn

Wednesday, May 23:
Havre, 10 a.m.-noon, MSU-Northern

Thursday, May 24:
Great Falls, 2-5 p.m., MSU-Great Falls.

Wednesday, May 30:
Miles City, 2-5 p.m., Miles City College

Thursday, May 31:
Billings, 2-5 p.m., MSU-Billings

Wednesday, June 6:
Kalispell, 9 a.m.-noon, Flathead Valley Community College

Wednesday, June 6:
Missoula, 6-8 p.m., Axmen

Thursday, June 7:
Butte, 2-5 p.m., Montana Tech

The date, time and location of Gold’s Bozeman seminar will be determined at a later date.

The seminars will focus on how family businesses can use social media as an effective marketing tool. Gold will discuss different social media tools, examples of how to use the tools well and how to incorporate them into a business.

The Family Business Program was established in 1994 by MSU’s College of Business as an outreach program. It offers education and information to Montana businesses that are owned and managed by families.

The program also provides recognition to pioneering and successful family businesses through the Montana Family Business of the Year awards program. The annual seminar and awards luncheon has reached more than 80 businesses and provided education and information to thousands of participants.

The On the Road Family Business Program was introduced in 2006, after State Farm Insurance Company made a gift to the MSU College of Business in honor of Bozeman resident Robert Jaedicke, who has served on the company’s board of directors. Stockman Bank and the Montana Chamber of Commerce also support the program.

For more information, call 994-6796, email familybusiness@montana.edu or visit http://www.montana.edu/wwwdb/FamilyBusiness/FamilyBusiness.html.

News

Bonita Peterson Kramer, professor of accounting, was recently awarded the American Accounting Association Forensic and Investigative Accounting Section Best Teaching Innovation Award for her case Cardinal Wholesalers, Inc.: A Fraud Examination/Auditing Case Simulation,” co-authored with Tom Buckhoff of Georgia Southern University. The simulation is based on a true fraud case in North Dakota and provides students with insight as to why auditors could miss a $1.75 million fraud scheme for five years. This case is currently being used by educators in Australia, Canada and throughout the United States.

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